$100M+
Marketing-influenced enterprise pipeline
Associated with 24 closed enterprise contracts within 12 months, across multi-stakeholder healthcare technology buying cycles.
McKesson
Healthcare Technology Marketing · Atlanta, GA
I help healthcare and benefits companies bring products to market and get people to use them.
I lead product marketing, go-to-market strategy, and demand generation for healthcare technology, employee benefits, and digital health. My work sits between the launch plan and the adoption curve: positioning, campaigns, sales and partner enablement, and the measurement that shows what is working.
About
I have built and led marketing teams at HealthEquity, Unum, Anthem (now Elevance Health), Accenture, and McKesson. The common thread is commercial work in complex markets, where a sale involves employers, brokers, health plans, providers, and members, and where adoption matters as much as acquisition.
Today I lead Product Marketing at HealthEquity, covering employer-sponsored benefits and healthcare financial products. Through HealthEngage Digital, my consulting practice, I also advise growth-stage healthcare technology and SaaS companies on go-to-market planning, marketing automation, and funnel measurement.
I like work that connects Marketing, Sales, Product, and Partnerships to a shared number, and I like building teams that can carry that work forward.
Selected results
2x+
Conversion on a new consumer category
Led Individual & Family Plan positioning, acquisition, and partner go-to-market. Cross-functional funnel improvements more than doubled conversion, and direct enrollment beat its goal.
HealthEquity
16K+
Employer plan sponsors in a security rollout
Directed Passkey and Unified Login go-to-market for millions of participants, with client and broker readiness. Self-service resource-hub views passed one million.
HealthEquity
14,000+
Active Marketplace members in year one
Built growth marketing for HealthEquity Marketplace, spanning merchant commercialization, lifecycle marketing, and integrated campaigns. The platform passed 14,000 active members within its first year.
HealthEquity
70%
Growth in mobile app adoption
Lifecycle and performance marketing programs for health plan members that contributed to the increase.
Anthem / Elevance Health
23.3%
Increase in electronic claims adoption
Partnered with Product and Analytics on the digital claims experience and the adoption program around it.
Unum
Experience
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2025 – Present
HealthEquity
Associate Vice President, Product Marketing
Lead a nine-person Product Marketing organization and a $3.5M budget. Own go-to-market, commercialization, and integrated marketing for employer-sponsored benefits and healthcare financial products, including new market development, Marketplace growth, and sales and partner enablement.
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2024 – Present
HealthEngage Digital
Founder & Principal Consultant
Advise healthcare technology and SaaS companies on go-to-market and demand generation. Design marketing automation, lead qualification, and attribution frameworks for teams with limited resources.
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2021 – 2024
Unum Group
Associate Vice President, Digital Product Marketing & Adoption
Led digital product marketing and adoption across employee benefits. Built an omnichannel lifecycle framework connecting segmentation, messaging, and product education to adoption and retention. Ran paid media and direct mail to drive dental provider adoption of the Dental portal.
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2019 – 2021
Anthem, Inc. (now Elevance Health)
Senior Director, Digital Product Marketing & Member Engagement
Directed positioning, digital marketing, and go-to-market for Virtual Primary Care, with an addressable audience of 1.9M members. Led lifecycle and performance marketing for the member mobile app.
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2015 – 2019
Accenture
Director, Digital Marketing & Campaign Management
Built and led a 26-person global marketing organization. Ran B2B demand generation and account-based marketing for enterprise buying committees, and developed the Salesforce Marketing Cloud framework and executive dashboards that tied campaigns to pipeline.
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2012 – 2015
McKesson
Executive Director, Digital Marketing
Led enterprise healthcare technology marketing and analytics-driven go-to-market, plus the websites, content, and omnichannel programs behind demand generation and retention.
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Earlier
WebMD and Kimberly-Clark Health Care
Director, Audience Engagement · Digital Marketing Manager
Expertise
Platforms I work in: Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Tableau, Power BI, Google Analytics, Adobe Analytics, Looker.
Recognition
- 2023Featured contributor, WalkMe / PEX Network, “Digital Adoption: The Key to Maximizing ROI on Digital Transformation”
- 2017Clio Silver Award and One Show Bronze Pencil
- 2014Digital Health Award, Silver, for the CommonWell Health Alliance website
B.A., Communication, Berry College